The Rotary Board Club of Hatboro's Board had decided that a Social Media Committee be formed to help with club's visibility and hopefully member recruitment. Katrina had explained this to the membership at a previous meeting and Jonathan Riches and Alex Myers volunteered to create a Facebook page for our club facebook.com/hatbororotary To assist with the Social Media committees efforts. They did this and posted many pictures from club activities over the past couple of years.
Alex and Jonathan then presented to the club on Social Media and the new Facebook site.
Jonathan explained the top social media sites and asked members which sites they where familiar with. He explained that Facebook is a a good one to start with for our club as it is used by Gen X and Baby Boomers both of which are our target audience
Jonathan also explained that the Social Media Committee should have SMART goals around the usage of social media. SMART goals stand for Specific, Measurable, Assignable/Attainable, Realistic/Relevant and Time-related goals. He gave examples of these goals for social media usage.
Alex and Jonathan then explained the new HatboroRotary Facebook site. They explained the steps on how to invite friends to like the site and how to share the site. They explained that postings should be made every couple of days and should include pictures. The goal would be to get engagements through like and shares. They showed the club how engagements could be tracked.
There was further discussion on the site, including linking and sharing to other groups and securing donations through a donation button, and the need to add approx. $400 a year for Facebook ads.
In conclusion Katrina thanked Alex and Jonathan for their work and presentation and asked that members view the posting on our new site and like and share them.